Universidad Blas Pascal

This project emerged as an extension of the University's visual system. In designing the iconography, our goal was to convey distinctiveness, seriousness, and innovation. To ensure graphic consistency with the existing visual system, we opted to incorporate the shapes of the Diurnal Typeface, the primary typography of the university system. We meticulously crafted over 90 pictograms to represent the diverse characteristics of the courses offered at Blas Pascal University.